By Gloria Moss
Discover how women and men understand the area another way and why they may not agree at the color or form of the sofa!
Read Online or Download Why Men Like Straight Lines and Women Like Polka Dots: Gender and Visual Psychology PDF
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Additional resources for Why Men Like Straight Lines and Women Like Polka Dots: Gender and Visual Psychology
What would a comparison of their designs reveal? Linearity Although the men and the women were working to exactly the same brief, a detailed analysis of the designs revealed strong divergences in the designs of the men and women. For example, the men’s boxes tended to be square or rectangular while the women’s were all round or oval-shaped. Again, the men’s chocolate boxes had a three-dimensional look to them while the women’s all had a flat, two-dimensional appearance. Amazingly, a statistical analysis was completed comparing them; the differences between the genders were off the scale statistically speaking.
A word of caution. The evidence for the new science of perception is presented over two parts with the scientific evidence concentrated in chapters two to four, and an exploration of anecdote and implications for marketing, architecture, fine art, gardens and relationships in chapters 5 to 10 of the second part of the book. Without giving too much away, you will find that the book reveals: • The hunter/gatherer visual divide between men and women • How the world looks through a hunter’s eyes • How the world looks through a gatherer’s eyes • How to hit a man’s visual G-spot • Why men and women may disagree about visual matters I do hope that you enjoy the journey as these new waters come into view.
Again, the men’s chocolate boxes had a three-dimensional look to them while the women’s all had a flat, two-dimensional appearance. Amazingly, a statistical analysis was completed comparing them; the differences between the genders were off the scale statistically speaking. The chances of the results occurring by chance were one in a thousand, so this was as robust a finding as you could expect from an experiment. So decisive were the results (in fact, you can find more details later on in the chapter) that I asked the students to design a second box but this time, after detailed briefing on the attributes of male and female-typical design, to design as if they were the other gender.