Download Web wisdom: how to evaluate and create information quality by Marsha Ann Tate PDF

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By Marsha Ann Tate

Internet knowledge is a necessary reference for an individual desiring to judge or determine details caliber at the world-wide-web. The booklet contains effortless to take advantage of checklists for step by step caliber reviews of just about any web content. The checklists is usually utilized by internet authors to assist them verify caliber details on their pages. additionally, internet knowledge addresses different vital concerns, akin to figuring out the ways in which ads and sponsorship may possibly have an effect on the standard of internet info. It gains: * a close dialogue of the goods occupied with comparing internet details; * checklists adapted to the construction and evaluate of particular website kinds (advocacy, enterprise, informational, information, own, entertainment); * over forty reveal captures illustrating the rules awarded within the publication; * dialogue of copyright matters and meta tags; and * a word list of phrases and bibliography.

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It seems scholars, businesspeople, marketers, and the general public each ascribe somewhat different meanings to the terms. In some instances, advertising and sponsorship are treated distinctly, whereas in other instances the terms seem almost interchangeable. However, for the purposes of this book, we define advertising as the conveyance of persuasive information, frequently by paid announcements and other notices, about products, services, or ideas. We define sponsorship as financial or other support given by an individual, business, or organization for something, usually in return for some form of public recognition.

Title. , and my grandfather, Andrew Tate, Sr. Their enduring love and confidence in me made this all possible and I am forever grateful. -Marsha Ann Tate To my parents, Marjorie and Earle Edwards, and to my husband George, all three of whom have always provided me with encouragement and support in both my personal and professional endeavors. -Jan Alexander Page vii Contents Acknowledgments xi Foreword Robert Danford xiii A Related Web Site xv Chapter 1 Web Wisdom: Introduction and Overview 1 The Need for Web-Specific Evaluation Criteria What the Book Includes A Note about Design Issues How to use the Book Two Important Caveats Definitions of Key Terms Chapter 2 Information Quality Criteria for Web Resources 7 A Comparison between two Web pages presenting Information Five Traditional Evaluation Criteria and their Application to Web Resources Additional Challenges presented by Web Resources Chapter 3 Advertising and Sponsorship on the Web 18 Advertising, Sponsorship, and Information on the Web Defining Advertising and Sponsorship Distinguishing between Advertising, Sponsorship, and Information on the Web Sorting out Relations between Advertisers, Sponsors, and Information Page viii Chapter 4 Applying Basic Evaluation Criteria to a Web Page 36 How to use Chapters 4 through 10 Incorporation of the Basis Elements into Web Pages The Importance of Interaction and Transaction Features An Introduction to Navigational Aids and Nontext Features Information on the Six Types of Web Pages The Checklist of Basic Elements: Keys to Evaluating or Creating Web Pages Chapter 5 Keys to Information Quality in Advocacy Web Pages 58 Keys to Recognizing an Advocacy Page Analysis of Advocacy Pages The Advocacy Checklist: Keys to Evaluating and Creating Advocacy Web Pages Chapter 6 Keys to Information Quality in Business Web Pages 63 Keys to Recognizing a Business Page Analysis of Business Pages The Business Checklist: Keys to Evaluating and Creating Business Web Pages Chapter 7 Keys to Information Quality in Informational Web Pages 70 Keys to Recognizing an Informational Page Analysis of Informational Pages The Informational Checklist: Keys to Evaluating and Creating Informational Web Pages Chapter 8 Keys to Information Quality in News Web Pages 82 Keys to Recognizing a News Page Analysis of News Pages The News Checklist: Keys to Evaluating and Creating News Web Pages Chapter 9 Keys to Information Quality in Personal Web Pages 88 Keys to Recognizing a Personal Page Analysis of Personal Pages Page ix Chapter 10 Keys to Information Quality in Entertainment Web Pages 91 Keys to Recognizing an Entertainment Page Analysis of Entertainment Pages Entertainment Page Creation Issues Chapter 11 Creating Effective Web Pages and Sites 100 The Navigational Aids Checklist: Keys to Effective Use The Nontext Features Checklist: Keys to Effective Use The Interaction and Transaction Features Checklist: Keys to Effective Use The Functionality Checklist: Testing Your Web Site Meta Tags Copyright, Disclaimers, and Web Pages Appendix A The Checklists: A Compilation 116 Appendix B Information Quality Questions: A Compilation 128 Glossary 137 References 141 Bibliography 142 Index 148 Page xi Acknowledgments We would both like to thank the following people, each whose assistance and encouragement helped make the creation of this book possible.

In addition, deliberate alteration can result when hackers break into a site and deliberately change the information. Because of the susceptibility of Web information to alteration, it is always important to compare information found on the Web with that found in other Web and non-Web sources to verify its accuracy. Instability of Web Pages The Web is inherently a less stable medium than print. Because of this, there is no guarantee that information on the Web will continue to be available in the future.

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