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Meersman (eds), Future Directions in Artificial Intelligence, IFIP TC12 Founding Workshop Collected Papers, Amsterdam, North-Holland, 63–9. Mintzberg, H. (1994) The Rise and Fall of Strategic Planning. New York; London: Prentice-Hall. J. G. (1992) Knowledge based systems: An Introduction to Expert Systems (2nd edn). New York: Macmillan. A. F. (1996) Competitive advantage, quality strategy and the role of marketing, British Journal of Management 7, 231–45. Morgan, G. (1992) Proactive management. In D.

10 Rulebased systems on the other hand overcome the issue of adaptation, because they provide users with exact matches to problems and their solutions are usually accepted verbatim. , 1995; Kolodoner, 1993). The negative side to these attributes is that any problem outside the rule-base will receive no output and thus no guidance. MBR also overcomes the problems associated with adaptation, because they hold knowledge about the validation and evaluation of solutions. They do not, however, offer any guidance for construction of solutions to problems (Kolodoner, 1993).

1990) Introduction to Expert Systems (2nd edn). Wokingham: Addison-Wesley. Jacobson, R. A. , 31–44. Johnson, G. and Scholes, K. (1997) Exploring corporate strategy: text and cases, 4th ed. – London: Prentice Hall. Johnson, H. (1993) ‘There’s no more “doubting” Thomases here’, Journal for Quality and Participation, June, 10–16. R. B. (1995) Knowledge-based Decision Support Systems (2nd edn). Chichester: John Wiley & Sons. , Wierenga, B. and Spigt, M. (1993) Developing a neural network for selection Promoting a strategic approach to TQM 27 of sales promotion instruments in different market situations, Proceedings of The Second Annual International Conference on Artificial Applications on Wall Street: Tactical & Strategic Technologies, 19–22 April, New York, Software Engineering Press, 160–4.

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