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Below, there is a description of a way of approaching the future topos and the steps that need to be followed in each case. A necessary condition for this displacement is the recognition of the new operational framework companies are going to operate within, the basic characteristics of which are the following: 36 4 Mass Customization propositions mass customization End user ENTERPRISE World open innovation information feedback Fig. 3 Endless relations in the value co-creation cycle • Gradual individuation of markets • Quick access to information outside their four walls in order to produce new knowledge to offer to end users • Facilitation of the interaction between the enterprise and end users • Design of individuated products by end users • Redesign and adaptation of the demand and supply chain to the new requirements of the meta-mass production markets The new relations in the value co-creation cycle are illustrated in Fig.
At best, this simply meant they were on their own to invent ad hoc solutions to problems as best they could. At worst, it meant they applied the mathematical methods they learned in school to situations for which the methods were ill adapted. (Our impression is that most industry practitioners have intelligently opted for the former and have largely ignored their academic training in production). D. theses where concrete theories of operations research look to solve problems in production which in reality do not exist.
The new social system of production is characterized by the end of salary-based work and therefore the end of the capitalist mode of production, the rise of free work performed through value adding communities and the recognition of the role of the individual in the process of mass customization via open innovation. 3 An Example from the Furniture Industry The furniture industry is moving quickly towards mass customized products and therefore the displacement of enterprises from mass production to mass customization is a necessity.