Download Search Engine Visibility by Shari Thurow PDF

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By Shari Thurow

Seek Engine Visibility isn't really approximately basically acquiring best positions in seek seek effects. really, seek Engine Visibility is ready designing, writing, and making a site essentially on your site's viewers, adn aiding them locate what they're looking for through the search engines, directories, and industry-related sites.This booklet teaches builders, designers, programmers, and on-line sellers what pitfalls to prevent from the start to allow them to supply their consumers with more desirable web site designs.Shari Thurow has been continuously the best rated audio system at our meetings for her considerable recommendation on easy methods to construct websites that 'naturally' allure site visitors from se's. Now she places that suggestion into print, making a nice better half ebook for someone concerned with developing websites. The e-book teaches you ways to create websites that please se's and human viewers alike.

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Extra resources for Search Engine Visibility

Sample text

Simple ways to create similar meta-tag descriptions are discussed in the following sections. Changing the Verb In the aforementioned meta-tag description, you can remove the word "get":

Breadcrumbs indicate which page the end users are currently visiting. • A main heading (which can also be a graphic image) indicates which page the end users are currently visiting. • Subheadings (graphic images) highlight the main features of this section of the web site. Arrows on the subheadings give a subtle hint that they are hyperlinks. • Text links at the bottom of the page correspond to the main navigation buttons. These links indicate which pages the target audience has already visited.

Remember that you must determine the keywords that your potential customers would type in a search box, not the words that you would type in a search box. You probably have a decent list of keywords already. Review your company's printed materials. What words are used over and over? Remove all words used for sales and marketing hype from your printed materials. Many of the remaining words are possible keywords. When you speak to new and current customers on the phone, what questions do they frequently ask and what words do they use?

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