By Alison Baverstock
Книга the best way to industry Books: the fundamental consultant to Maximizing revenue and... the right way to marketplace Books: the basic consultant to Maximizing revenue and Exploiting All Channels to MarketКниги English литература Автор: Alison Baverstock Год издания: 2008 Формат: pdf Издат.:Kogan web page Страниц: 324 Размер: 1,5 Mb ISBN: 0749450207 Язык: Английский0 (голосов: zero) Оценка:How to marketplace Books, now in its fourth version, has for a few years been where publishing pros flip for suggestion on maximizing sales and minimizing expenses. This booklet presents the solutions for the marketer whose task it truly is to promote and industry books in cutting-edge more and more aggressive bookselling atmosphere. correct to either new and veteran participants of the publishing undefined, find out how to marketplace Books explains best-practice how one can maximize advertising ROIs and carry top-line progress. Written through Alison Baverstock, Senior Lecturer in Publishing experiences at Kingston collage within the united kingdom, the recent version contains: electronic and affiliate marketing; expert and STM publishing; leveraging overseas revenues; and reasonably cheap "guerrilla" advertising and marketing
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Extra resources for How to Market Books: The Essential Guide to Maximizing Profit and..
If it falls to you to write copy for the website, the list of useful details for writing advance notices will be a good starting point. But there will probably be room for much less information, and you will need to think carefully about how to present it. uk 120 Pentonville Road London N1 9JN Tel: +44 (0) 20 7278 0433 Fax: +44 (0) 20 7837 6348 Alison Baverstock �� International edition of authoritative text, with new information on digital marketing �� Practical and straightforward with easy-to-apply advice �� New foreword by Martin Neild, MD of Hodder Headline “This is the one book we recommend to all marketing staff.
Restate the comforting guarantee: your security procedures; if the buyer is not completely satisﬁed there is a full refund. 1 and notice how every stage is catered for, from the headline that attracts, to the additional proofs that provide objective feedback on why the qualiﬁcation is worth taking. The telephone number and website are very clearly marked for action, and in the hot spot, the bottom right-hand corner, are all the reassuring brand logos that conﬁrm the message. FAB This stands for Features, Advantages and Beneﬁts: a useful checklist to ensure that your copy is relevant and interesting to the market.
Short blurb. Brief author information. Concentrate on why the author is qualiﬁed to write this title, and include a brief sales history of previous titles and editions if relevant. Where the author is based? ) Who is it for? Brieﬂy outline the market. ‘The medium is the message’ 27 Key selling points. What is new about it? What needs does it meet? Why did your house decide to publish? Why should the bookseller stock the title? Why is the book better than the competition? ) Scope – ie broad description of what the book covers.