Download How to Generate Great Ideas by Barrie Hawkins PDF

By Barrie Hawkins

Each fulfillment starts off with an idea - for a brand new product, a brand new technique or a brand new campaign. Any association wishes new principles to take care of a aggressive area and continue to grow in a crowded marketplace position. This paintings indicates how employers at any point of a firm can get a hold of new principles and tips on how to advance them. the writer unearths the recommendations and techniques to enhance the power to generate rules.

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How to generate great ideas are proceeding. Your friend Mr Negative or your colleague Ms Doubtful will be able to ask how many ideas you have in your log book. The simplest procedure is to agree with yourself that you will make entries on a daily basis. How many entries? This in part must depend on your own realistic assessment of how difficult it will be to generate the ideas that you are seeking: set too high a figure and by failing quickly to meet your target you may become demoralized and likely to give up.

You can enhance this effect by using the countdown technique. During the warm-up brainstorm instruct delegates when they have only one minute remaining. Brainstorms later in the session, or in subsequent sessions, can be of variable length and with longer time limits; for these the countdown can be announced in stages. So for example in a 20-minute brainstorming session I announce when participants are halfway through, then when they have five minutes remaining, then two minutes, then one minute, and finally 10 seconds to go.

Team identification How much effort you put into cultivating the competitive spirit between the brainstorming teams must depend on whether this is a one-off ideas generation session or whether the participants will be coming together in the future. To boost the competitive spirit between the teams, give a boost to the members of each team seeing their team as an entity. This can be helped by giving them team names. ’ The MC could dish out boring identity labels such as Team A, Team B, etc but this is hardly in keeping with 48 !

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