By Louise Levison
The 1st, most vital step in creating a movie is discovering the cash to do it. permit Louise Levison, who wrote the cutting edge marketing strategy for "The Blair Witch Project," exhibit you the way. even if you are making plans a function, brief, documentary, or huge structure movie, this designated consultant teaches you the way to create a marketing strategy that may be provided to a possible investor. In jargon-free phrases, the writer leads you thru each step. each one bankruptcy concentrates on a special element of the marketing strategy, together with the undefined, advertising, financing, distribution. There are supplementary routines and spreadsheets at the CD workbook so that you get cozy crunching the numbers--no math measure required!The 5th variation includes thoroughly revised and up to date facts, up-to-date details out there for brief motion pictures, in addition to a brand new bankruptcy on nontraditional motion pictures akin to documentaries. * features a CD workbook with kinds, spreadsheets, and hands-on workouts* A pattern marketing strategy is incorporated as a precious reference* how one can improve enterprise plans for positive aspects, shorts, documentaries and extra
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Additional info for Filmmakers and Financing, Fifth Edition: Business Plans for Independents
Don’t laugh. I’ve seen this in plans. If you have distribution attached, give names here. Don’t be shy. However, do be circumspect, as with the body of the plan. Mention only real companies from whom you have received actual written commitments. Phrases such as “We have interest from many companies to distribute our ﬁlms” are public relations jargon. If potential investors think that they will ﬁnd such meaningless generalizations in the rest of the plan, they may not read on. If you are planning to self-distribute your ﬁlm, mention it here.
Production is expected to begin by the end of the ﬁrst year after funding. This scenario is not as tempting to investors as the ﬁrst one, but it is doable. For investors, providing money for development is always a greater risk than providing money for well-planned projects. The danger for the investor is that the producer may never ﬁnd the right project and begin production. Or an agreement made with the source of production money may further dilute the initial investor’s position. However, if you have some experience and a credible team, try for the development money.
Hype has a place also, but it must take a back seat in the context of this plan. The trick is to do some jazzy selling around a solid idea. All the public relations in the world will not save a bad ﬁlm. From Chapter 2, “The Company,” you know that the ﬁrst goal for the business plan is to identify your future course of action. The second is to show investors how proﬁtable your business will be. There is no way to forecast your success without speciﬁc ideas to evaluate. Does this mean that you must have all your scripts, directors, and stars in tow?