By Hyejeong Kim, Ann Marie Fiore
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Extra info for Fashion Trends: Analysis and Forecasting
Source: Ann Marie Fiore. interest stage, the consumer’s curiosity is piqued, leading to efforts to gather more information about the new offering. The consumer begins to wonder if the offering is right for her or suits her needs. In the evaluation stage, the consumer processes the gathered information and mentally “tries on” the new offering for her own situation. ” In the trial stage, the consumer physically tests the new offering to see if reality matches her expectations. For a fashion trend, the consumer may try products on in the store to see if the style is flattering and comfortable.
Jeans remain an important fashion item. Fashion-forward designers such as Chanel, Dior, Chloé, Tom Ford, Gucci, and Versace have presented their own versions of jeans. Also, premium jeans such as 7 for All Mankind, True Religion, and Rock and Republic were introduced to the market, and these jeans have truly become status symbols. Sources Blue jeans. ). , & Diamond, E. (1997). The world of fashion. , & de la Haye, E. (1999). 20th century fashion. New York: Thames and Hudson; The history of jeans.
According to Rogers, the greater the perceived relative advantage of an innovation, the more rapid its rate of adoption. He noted that an innovation can provide an economic and/or status-related advantage. , self-esteem-related), and time-saving benefits of the innovation. ) Consider the relative advantage of jersey knit leggings over jeans. Leggings may be less expensive than jeans, particularly if we compare nonbranded leggings to popular brands of jeans such as 7 for All Mankind, Citizens of Humanity, or True Religion.