By James M. Utterback, Visit Amazon's Bengt-Arne Vedin Page, search results, Learn about Author Central, Bengt-Arne Vedin, , Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, Roberto Verganti
Книга Design-inspired Innovation Design-inspired InnovationКниги Менеджмент Автор: James M. Utterback, Bengt-Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, Roberto Verganti Год издания: 2006 Формат: pdf Издат.:World medical Publishing Страниц: 280 Размер: 17,3 Mb ISBN: 9812566953 Язык: Английский0 (голосов: zero) Оценка:Reader's review:Great e-book with plenty of examples sponsored by way of experienceI loved this e-book. it truly is an attractive topic written through a group of specialists who're capable of follow genuine global examples to aid their issues. i like to recommend paying for this.
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Книга Design-inspired Innovation Design-inspired InnovationКниги Менеджмент Автор: James M. Utterback, Bengt-Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, Roberto Verganti Год издания: 2006 Формат: pdf Издат. :World medical Publishing Страниц: 280 Размер: 17,3 Mb ISBN: 9812566953 Язык: Английский0 (голосов: zero) Оценка:Reader's review:Great publication with plenty of examples subsidized through experienceI loved this publication.
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Extra info for Design-inspired Innovation
The most successful firms in this 44 DESIGN-INSPIRED INNOVATION regard are those that attach considerable value to the skills of industrial designers. They encourage their designers to take maximum advantage of an atmosphere of free design thinking in the firm. Long-lived designs often succeed precisely because they violate conventional assumptions and redefine customer expectations. Companies that must bet on their designers' judgment must be willing to recruit design staff that possess skills that inspire confidence.
Sony kept its format proprietary, while the VI IS formal was opened, which made possible complementary product alliances. Within a couple of years, the Metamax format — "belter" technically — fell behind in market share. " Closely related to the search for new technologies are strategies that revolve around issues of standardization. The lifecycle of a product family that comprises models based on less than state-of-the-art technology can be extended significantly if product designs are aligned with an industry standard, and even further if the manufacturer has been involved in defining or setting the standard.
Aggressive exploitation by Sony of its new motor, battery, and miniaturization technologies in the Walkman family of products was rewarded in virtually every instance with at least six months' unchallenged leadership of a key market segment. Sony built upon these successes by rapidly embedding each new technology in a number of models that spanned a significant cross section of its market. The company followed this practice successively in CD players, gaming machines, and a variety of other consumer electronics products.