Download Communication, Cultural and Media Studies: The Key Concepts by John Hartley PDF

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By John Hartley

This fourth variation of Communication, Cultural and Media reviews: the most important Concepts is an indispensible consultant to an important phrases within the box. It bargains transparent causes of the major thoughts, exploring their origins, what they’re used for and why they galvanize dialogue. the writer offers a multi-disciplinary rationalization and review of the main innovations, from ‘authorship’ to ‘censorship’; ‘creative industries’ to ‘network theory’; ‘complexity’ to ‘visual culture’.
<UL> * the hot variation of this vintage textual content includes:
* Over two hundred entries together with 50 new entries
* All entries revised, rewritten and updated
* insurance of modern advancements within the field
* perception into interactive media and the knowledge-based economy
* a completely up-to-date bibliography with four hundred goods and proposals for extra analyzing in the course of the text
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Extra info for Communication, Cultural and Media Studies: The Key Concepts (4th Edition) (Routledge Key Guides)

Example text

Responding to a television programme (broadcasting) via an online (telecommunications) website that measures viewer responses and votes (computing) is a basic form of convergence. Being able to do all of this via a single device is a further possible result of convergence. The adaptability of digital information has enabled a particular type of industry restructuring. Service industries, including broadcasting and telecommunications, have traditionally operated in domestic markets with industries centred on standardised services delivered to mass markets.

Referring to ‘information-rich’ and ‘information-poor’ may be more relevant when considering new power arrangements; here it is not class division but the digital divide that is of significance, although new hierarchies of opportunity often map fairly directly onto existing ones. Frow has attempted to reconsider the usefulness of contemporary class identity and analysis. He argues that class should no longer be understood as dependent on economic structures; rather, it should be understood as relational among the economic, political and ideological spheres (1995: 104).

The notion of the bardic function goes beyond this, first in its insistence on the media’s role as manipulators of language, and then in its emphasis on the way the media take their mediating role as an active one, not as simply to reproduce the opinions of their owners, or the ‘experience’ of their viewers. Instead, the ‘bardic’ media take up signifying ‘raw materials’ from the societies they represent and rework them into characteristic forms which appear as ‘authentic’ and ‘true to life’, not because they are but because of the professional prestige of the bard and the familiarity and pleasure we have learnt to associate with bardic offerings.

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