By Bradford Vivian
Through elaborating upon pivotal twentieth-century experiences in language, illustration, and subjectivity, Being Made unusual reorients the examine of rhetoric in line with the discursive formation of subjectivity. the writer develops idea of ways rhetorical practices determine social, political, and moral family among self and different, person and collectivity, solid and evil, and earlier and current. He produces a unique technique that analyzes not just what anyone says, but in addition the social, political, and moral stipulations that permit her or him to take action. This publication additionally bargains beneficial moral and political insights for the research of subjectivity in philosophy, cultural experiences, and important conception.
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Extra info for Being Made Strange: Rhetoric Beyond Representation
Having deﬁned my task as such, I propose to assign new signiﬁcance to the nonrepresentational (rather than antirepresentational) elements of rhetoric, which have received scant attention by rhetoricians to date. Given my demonstration of the metaphysical afﬁnity between representation and human being, I plan to investigate the inﬂuence of rhetoric on the formation of subjectivity according to the differences obscured by the supposed identity, the essential ethos, of human being in its classical or humanist forms.
The ideal of the classical orator participates in such a project—a human “becoming God” by representing the truth of human being in speech, by personifying such Socratic ideals as reason, truth, and virtue. The meaning of human being in our heritage, therefore, is fundamentally metaphysical or, more precisely, onto-theological. The identity of human being, its essential truth, signiﬁes a capacity for acquiring objective knowledge of the relationship between sensible and intelligible phenomena, of the origin as well as the telos (or the purposeful fruition) of human endeavor.
The ideal circle of metaphysics is undone by this torsion, by this energy applied to the transcendence of a historical process that, ironically, produced the very possibility of such transcendence, the possibility of its own disavowal. This torsion creates a dilemma: either one tries to shatter the circle, to reject all notion of history as a meaningful process with an ideal beginning and end, or one attempts to escape from it, to transcend the inherent paradoxes of metaphysical thought altogether.