By Anwei Feng, Michael Byram, Mike Fleming
This booklet demonstrates the complementarity of academic and coaching methods to constructing intercultural competence as represented by way of those that paintings in advertisement education and people who paintings in additional and better schooling. It does so by means of providing chapters of research and chapters describing classes within the sectors.
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Additional resources for Becoming Interculturally Competent through Education and Training (Languages for Intercultural Communication and Education)
Unlike larger companies, such businesses are unlikely to have access to formal training programmes, so how is it that intercultural competence develops and what are the influential factors? The chapter draws on an empirical study to provide some answers to that question. ‘Learning by doing’ is a commonly used term in the business world, particularly among small- and medium-sized enterprises (SMEs) who are typically under-resourced and unable to solve problems by hiring better qualified staff or training up existing ones.
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Hull, G. and Lankshear, C. (1996) The New Work Order: Behind the Language of the New Capitalism. St. Leonards: Allen & Unwin. Goffman, E. (1974) Frame Analysis: An Essay on the Organization of Experience. Boston, MA: Northeastern University Press. Gumperz, J. (1982) Discourse Strategies. Cambridge: Cambridge University Press. Gumperz, J. (1996) The linguistic and cultural relativity of conversational inference. In G. Gumperz and S. Levinson (eds) Rethinking Linguistic Relativity. Cambridge: Cambridge University Press.