Download Academic Journals and Academic Publishing by Goran Svensson PDF

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By Goran Svensson

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Are they US-oriented? If so, what impact do they have on the other research journals and the research community? What are the pros and cons? e. “high quality”)? If so, why are so many studies based upon student samples? This is our experience when reviewing some of the journals in this study. Why are the response rates often low if they are based upon business/industry samples – though justified as satisfactory by the authors? Are marketing phenomena always best researched by using quantitative research designs?

J. M. (2000), “Publications in major marketing journals: an analysis of scholars and marketing departments”, Journal of Marketing Education, Vol. 22 No. 2, pp. 99-107. Baumgartner, H. and Pieters, R. (2003), “The structural influence of marketing journals: a citation analysis of the discipline and its sub-areas over time”, Journal of Marketing, Vol. 67 No. 2, pp. 123-39. Beed, C. and Beed, C. (1996), “Measuring the quality of academic journals: the case of economics”, Journal of Post Keynesian Economics, Vol.

One area that does need more exploration is how do we define impact, quality or performance? Research that seeks to develop measures that can be agreed by academics within given countries will then enable the assessments, of journals, individuals and institutions to be undertaken. Thus more discourse is needed regarding how we measure the contribution and impact of academic research and publishing in regards to theory and practice (Polonsky and Whitelaw, 2005). Theory and knowledge development Research within this area will continue to be of interest, as there will be new theory and perspectives integrated within disciplines.

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